China Southern Airlines typically offers Business and Economy cabins (with First or Premium Economy on some widebody/long-haul routes). Cabins differ notably in seating, catering, baggage allowance and mileage accrual.
For short routes economy is usually the best value; on overnight or long-haul flights Business meaningfully improves rest. Watch for upgrade offers with miles or cash around check-in time.
Product-wise: China Southern operates Asia’s largest fleet. Its Guangzhou hub anchors the “Canton Route” — a classic value corridor between Europe and Oceania via one stop. Independent since leaving SkyTeam in 2019, with Beijing Daxing as a second hub.
On loyalty: Sky Pearl Club members accrue miles by cabin, and elite tiers add seat, baggage and lounge benefits — worth joining if you fly China Southern Airlines often.